Ulta Beauty

Beauty isn’t just what we put on - it’s what we put out into the world.

Too many people and ideas and moments were cut from the beauty industry. Ignored and put down and put away and brushed off. But, those standards don’t stand up to what we believe today–that’s why we created Beauty&, an anthem film that opens up the aperture and recognizes the endless possibilities of beauty.

Role: Senior Art Director
Executive Creative Director: Kathleen O’Brien
Creative Director: Kat Saoyen
Senior Copywriter: Idara Akpan
Director: Amandla Baraka
Agency: McCann