PERRIER

For many Perrier lovers, football is the least interesting part of the Super Bowl. They like to celebrate the first Sunday in February with food, drinks and memes. 

So we live-tweeted the game and engaged with Twitter users, all to make the Super Bowl more extraordinaire. We decided to push the boundaries in how we work with a real-time social media war room during the Super Bowl.

We might have thrown a liiittle shade here and there, too… 👀

Role: Art Director
Executive Creative Director: Ryan Blank
Art Directors: Jennifer Orr, Greg Lanway
Copywriters: Reid Masimore, Taylor Reeves, Kaylin Miranda
Agency: Ogilvy

The results were extraordinaire. We created 30+ pieces of unique content and responded 200+ times to users. In the end, we built tons of awareness.