Football is the least interesting part of the Super Bowl. 

We like to celebrate the first Sunday in February with food, drinks and memes. 

So Perrier live-tweeted the game and engaged with Twitter users, all to make the Super Bowl more extraordinaire

We might have thrown a little shade here and there, too…


We decided to push the boundaries in how we work with a real-time social media war room during the Super Bowl.


The results? Extraordinarily extraordinaire. We created 30+ pieces of unique content & responded 200+ times to users. In the end, we built tons of awareness.


Agency: Ogilvy
Client: Perrier
Executive Creative Director: Ryan Blank
Art Directors: Debbie Yoo, Jennifer Orr, Greg Lanway
Copywriters: Reid Masimore, Taylor Reeves, Kaylin Miranda