Uber has partnered with NASA to take its on-demand transportation service to the skies. 

This ambitious plan is known as Uber Elevate and it will help develop an air traffic management system. Uber hopes that it will significantly reduce congestion and commute time. The vehicles will be self-driving, not requiring human operators to monitor surrounding objects. It will also run electrically, making the service eco-friendly.

This campaign introduces Uber Elevate with a mascot that can easily be understood: a car with wings. This video shows how Uber’s app would introduce its new technology to its users when it’s first downloaded onto their phones.

Music: Steve Miller Band- Fly Like An Eagle