Ulta Beauty - The Beauty Of…

Agency: McCann New York

With Ulta Beauty, we launched the visual podcast “The Beauty Of…”—a series designed to spark thoughtful conversations that expand how we see and define beauty. Across three seasons and more than a dozen episodes, guests explored a wide range of perspectives, from motherhood and menopause to cultural identity and beyond.

The podcast went viral, sparking a #boycottulta moment, but we embraced the conversation. That boldness paid off: the series fueled a record-breaking sales year and reinforced Ulta’s message that beauty belongs to everyone.

Find all the episodes on Spotify.

We featured powerhouse voices like Stacy London, Ashley Graham, Cindy Gallop, Margaret Cho, Dylan Mulvaney and more, each bringing bold, unfiltered perspectives on beauty, identity and culture.