For CeraVe, we partnered with dermatologist Dr. Mark Strom to put viral social media skincare hacks to the test—honey on skin, toothpaste on pimples, the tricks that promise a lot but deliver nothing. The film reveals the real hack that actually works: Clay-to-Foam.
CeraVe - Hack Acne Like A Dermatologist
Directors: Nate Norell & Dylan Bradshaw
Agency: McCann New York

